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Try These Three Mobile Marketing Tactics
By Brittni Ainsworth The number of mobile devices will surpass the global population in 2014, according to a recent study by International Telecommunications Union. Cell phones will actually be...
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Recommended Apps for the Holiday Season
By Jaclyn Bednar I’m always in search of that perfect holiday season. Stress free, guilt free, disaster free. That’s why this Thanksgiving, I added one new thing to my thankful list: smartphone apps!...
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The 5 Best Apps to Make the Most of Your Summer
By Giliann Chaikin Summertime is finally here and with a brutal Chicago winter behind us, we here at Zócalo Group are itching to get outside and take advantage of the warm weather. At Zócalo Group,...
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I Hope I Die Before I Get Old: 5 Social Media Tips for Festival Season
By Danny Weiss It’s not uncommon for us Chicagoans to spend nine months of the year waiting for the three months where it’s nice enough to go outside (Editor’s note: the high was 68 on July 28...
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Secret: The New Social App for Sharing Anonymous Confessions with Friends
By Ryan Choyeski Pssst… Let me tell you a secret. There is a new social network that allows you to say what you want without the publicity. Secret, a new and addicting app available on both iOS and...
View Article[WATCH] Social Cosmos Vol 2: Exploring Ibotta
We’re exploring emerging social media communities and apps in the Social Cosmos (check out the introduction here). Join Marty Finn and Kara Price as they talk about what new app Ibotta – which...
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Facebook Becomes Even More Social with New Video Calling Capability
By Hayley Gregory As consumer behavior on mobile applications continues to evolve, we see social media platforms continue to expand their mobile capabilities. Most recently, Facebook announced this...
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Game-ifying Engagement: Utilizing Social Media to Build Communities and...
By Anthony R. Williams Boom Beach. Candy Crush. Clash of Clans. None of these games cost a cent yet they bring in unimaginable amounts of money. How can that be? It comes down to user experience,...
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New Facebook App Shines Light On Regular Engagements
By Ryan Choyeski Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently? It was only a matter of time before I had to see what the fuss was about. I’m sure by now...
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Branded Filters Now Available on Snapchat
By Margaret Aprison A coworker and I recently visited a downtown McDonald’s for a mid-day snack. While at the restaurant, we discovered that we were able to use custom brand overlays on Snapchat....
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